Everything that happens around us: events, sustainability initiatives, awards, product launches and much more.
Events:
Artègo International Photoshooting The Wonders of Capitol City- 2015
Artego Sverige and Moduline recently participated in the renowned Stockholm Beauty Week, enjoying great success and appreciation from visitors. The event, one of the most important in the beauty industry in Sweden, was attended by many professionals and industry enthusiasts.
Heartfelt thanks go to all those who visited the Artego Sverige and Moduline booth during the event. The participation and enthusiasm of the audience made this experience even more memorable.
Special thanks are extended to the models and ambassadors who represented the team with great professionalism and dedication. Their presence and commitment contributed significantly to the success of the event.
Many thanks to Maria and the entire @stockholmbeautyweek team for their impeccable organization and constant support. Special thanks also go to Sarah, Solweig and Martina from @modulineab for their cooperation and commitment.
The models’ hair care, including cut, color and styling, was entrusted to the experience and talent of @by_evaj for @artegosverige.
On Monday, at the welcoming headquarters of Artego Spain, we had the unique opportunity to delve into the enchanting and varied world of blonde hair.
The event, dedicated entirely to the beauty and nuances of blonde hair, offered all participants the chance to discover the secrets to achieving the most exclusive and trendy shades, while always maintaining the utmost care for the hair.
Throughout the day, we explored an amazing range of blonde shades, from delicate pearlescent and iridescent nuances to the modern and increasingly popular “Peach Fuzz.” These colors, evoking the sweetness and freshness of summer, prove perfect for those wishing to add a touch of originality and brilliance to their look.
The focus of the event was not only on learning to recreate these colors but also on understanding how to best use Artego products to ensure spectacular and lasting results. Thanks to the most advanced techniques presented, the professionals in attendance were able to further elevate their expertise in hair coloring.
One of the most exciting parts of the event was the opportunity for participants to experiment with their creativity without limits. Artego Spain emphasized the importance of exploring new ideas and techniques to help every stylist realize every client’s dream: achieving the perfect dream blonde.
If you are passionate about hair coloring or a professional in the beauty industry, keeping an eye on Artego’s training events can prove to be a valuable resource for staying up-to-date on the latest trends and technologies in hair care.
Learn more about the event.
ARTEGO, in collaboration with renowned hairstylist Monik Styles, an expert in textured hair styling, is excited to announce the “Excellence in Special Hair Styling” workshop. This premier event is set to take place in Iasi and is aimed at stylists who are eager to enhance their professional skills.
Spanning two information-packed days, the workshop is designed to provide participants with a comprehensive look at the most advanced and innovative techniques in textured hair styling. Through both theoretical lessons and hands-on practice, stylists will have the unique opportunity to learn directly from Monik Styles, a master in this specialized field of hairstyling.
The event is targeted at professionals in the beauty industry with a minimum of two years of experience in salons, who are committed to their continuous professional development. It represents an invaluable chance to exchange ideas, techniques, and inspiration with other peers and industry leaders.
Participants will also benefit from using ARTEGO TOUCH products during the workshop. These products are specifically formulated to enhance the creation of textured hairstyles, known for their superior quality and delivering flawless results, crucial for artisans at the highest level of the craft.
For more information about the event and to register, please visit our website or follow us on social media.
On a splendid sunny day, Pernik welcomed participants to the “It’s Color” seminar, kicking off a week that promises to be full of inspiration and innovation in the field of hair coloring. This much-anticipated event attracted numerous industry professionals eager to discover the latest trends and advanced techniques presented by industry giants.
The seminar was opened by Denitsa Andreeva and Dragomir Nikolaev, two prominent figures in the beauty world, who introduced the new offerings from Artego, a leading brand in the professional beauty sector. The focus of the event was on the endless possibilities of hair dyeing, a topic that captured the attention of stylists and colorists from across the country.
Denitsa Andreeva shared the latest innovations in the field of dyes, emphasizing the importance of products that not only transform hair color but also care for hair health. “Today more than ever, color is a form of self-expression, and technology allows us to express ourselves without compromising the quality and health of our hair,” stated Andreeva.
Dragomir Nikolaev then spoke, illustrating the application techniques that Artego has perfected to ensure stunning and lasting results. He also presented a series of case studies demonstrating the effectiveness of the new formulas developed by the Artego research team.
The event also offered practical workshops where participants had the opportunity to directly experiment with the new techniques and products, receiving immediate feedback from the trainers. This direct interaction allowed professionals to refine their skills and return to their salons with new ideas and skills to offer their clients.
The sunny start to the week in Pernik thus reflected the bright and lively atmosphere of the “It’s Color” seminar, marking the beginning of a new era in hair coloring that promises to be more creative, sustainable, and captivating than ever.
In a context where the sharing of knowledge is harmoniously intertwined with emotional expression, the atmosphere inevitably becomes charged with constant luminosity. This was the essence that permeated the ‘It’s Colour’ seminar, an emblematic event organised by Artego Bulgaria, held in the bustling city of Plovdiv during the month of March.
Under the expert guidance of Dragomir Nikolaev and Denica Andreeva, lecturers at Artègo, and in collaboration with a select group of extraordinarily gifted hairdressers, the participants had a stimulating experience, conducive to both learning and innovation.
The harmony created between the professionals and the participants triggered a dynamic of creative energy, propelling impressive and tangible results.
This event offered a valuable training opportunity, focusing on cutting-edge techniques and the latest trends in colouring, enabling all those present to expand their professional skills. In addition to the acquisition of new technical skills, the seminar fostered a culture of open dialogue between participants, encouraging the exchange of ideas and strengthening their passion for the art of hairdressing.
“The ‘It’s Color’ seminar has established itself as a pivotal moment for Artego Bulgaria, highlighting its commitment to promoting excellence and innovation within the hairstyling world.
Through high-profile training initiatives such as this one, Artego Bulgaria not only consolidates its leadership in the industry but also stimulates the development and empowerment of the hairdressing community, fostering an environment that goes beyond mere learning, moving towards the prospect of a bright future for the profession.
In conclusion, the ‘It’s Color’ seminar held in Plovdiv brilliantly demonstrated how synergy and shared passions can culminate in a memorable experience, leaving an indelible mark on both the participants and the entire city, which witnessed an event that significantly lightened the overall atmosphere. Find out more about the event.
In the vibrant beauty and hairstyling scene, the Comasi Salon in Cernavod recently caught the eye with an exclusive event that demonstrated its dedication to innovation and hair care.
This prestigious salon raised its doors to host a special event organised in collaboration with Artego Romania, led by renowned trainer Andreea Calin.
The event represented a unique opportunity for hairstyling enthusiasts to discover and experience Artègo’s most coveted treatment: the regenerating botox-effect nectar Artego Dream Diamond. This innovative treatment promises to give hair a new vitality, making it more nourished, shiny and incredibly healthy. The hair stylists present had the opportunity to put their skills to the test with this top product, offering customers tangible proof of its extraordinary results.
The enthusiasm and interest shown by the organisers and participants made this event a real success. The commitment to providing innovative and high quality solutions in the hairstyling industry was clearly evident, both from Comasi Salon and Artego Romania. Guests were able to appreciate not only the beauty of the results achieved, but also the welcoming and professional atmosphere that characterised the entire event.
Thanks to the joint efforts of Artego Romania and the Comasi Salon, customers have the opportunity to enjoy an extraordinary beauty experience that leaves their hair visibly transformed and radiantly healthy.
A new era of colourimetry took hold in Galati, as an exciting seminar dedicated to beauty and hair care got underway. Proudly, the team composed of Adriana Mina, renowned master trainer of Artego Romania, and Olivia Dudas, expert trainer of Artego, took the stage to share the latest innovations and techniques in the field of hair colouring and hair care.
The event was enthusiastically attended by Galati stylists, eager to update their skills and keep up with the latest industry trends. Through a series of engaging and interactive sessions, participants had the opportunity to deepen their knowledge and hone their skills, exploring new methodologies and strategies to improve treatment results.
Colorimetry is not only an artistic practice, but also a sophisticated science that requires dedication and expertise. With its tireless commitment to supporting the growth and development of professionals in the field, the seminar provided a valuable platform for learning and knowledge exchange. Participants had the opportunity to deepen their understanding of the fundamentals of colourimetry, explore the latest trends and discover best practices for achieving amazing results.
In this dynamic learning environment, the interaction between participants and industry experts resulted in lively discussions and the sharing of innovative ideas. Besides improving their technical skills, participants were able to expand their professional network and draw inspiration from other members of the arts community.
As a team, we are committed to supporting the continuing education and specialisation of beauty professionals. We extend our warmest thanks to our customers for their continued support and dedication.
For further updates and to stay connected with the latest news in the world of colour and hair care, please visit our social channels.
Meeting of showbiz personalities at the exclusive ‘Artego Hellas’ hair studio in Piraeus, for the new Summer Look Seminar!
Elpida and Nikos Katsatsosos organised another sell-out seminar with hair expert Gary Madrous and the theme: ‘Summer Look’.
Many celebrities from the worlds of art and journalism, as well as hairdressing professionals flocked to the Studio ‘Artego Hellas’. All the guests were informed about the new line of hair protection products, the latest trends in summer colours and all the tips for a flawless wet summer look, again with products from the ‘Deco Beauty’ line.
Read the full article.
Galardon Revelación Nacional took place on the 2nd July, in the concert hall of the Valencia trade Fair.
The National Revelation Award is a combination of design, fashion, hairstyle and personality and it is characterised each year by the big names in the world
of hairdressing and fashion who take the stage.
The goal of this extraordinary event is: "To raise and innovate hard work and motivation to stand out and achieve a dream or a career goal", say its managers Monika Gil, Juan M. Herrero and Tono Sanmartín. The National Revelation Award is sponsored by Artego.
Thanks to Josè Cambrils and Maite Bordes, owners of Issus Cos, Artègo Distributor in Spain.
The first sold-out seminar for the new year of the well-known Greek organic hair products company “Artego Hellas” was a great success. Many celebrities from the art world and journalism flocked early to the Artego Studio in Piraeus to attend the presentation by world-renowned research and development technician Luigi Formica and new techniques by hair expert Dimitris Tzanis. Participants were briefed on the new methods and tools professionals need to be ready for today’s new challenges, as well as the company’s philosophy on implant technology.
The owners of “Artego Hellas,” Elpida and Nikos Katsatsosos, as experienced professionals in the field of professional hair care, always offer useful and up-to-date technical advice that enhances the services of every salon and professional in the industry. “Artego Hellas,” present in more than 50 international markets since 1997 and with the best reviews in terms of innovation and philosophy of its products, guarantees the highest level of vegan products, advanced training with the goal of completely satisfied clients.
Read the full article
The events that you’ve been waiting for are back!
The first to open the new season is Artego Australia, in partnership with the Australian designer @karlaspetic for @afterpayau @ausfashionweek .
” The hair follows a natural aesthetic – fluid with long and short lengths that falls over the face and gives the illusion of having just stepped out of the water”.
– says: @matthew_ashton_stylist, Creative Director for @karlaspetic OASIS SS23 Collection.
Thanks to @artegohaircareaus Creative Team.
For more information on the AAFW 2022 fashion show read the articles by StyleIcons and TheJournal.
